Youth Sports Is A Valuable Market

Little League Logo

The world of youth sports is driving more dollars than ever before. According to Sports Business Daily, TV rights for a new eight year deal for the Little League World Series on ESPN sold for $60 million – nearly double the $30.5 million current contract.

Ratings continue to rise – an average of 911,000 viewers watched coverage this year – a 12% increase over last year – so it’s no surprise at the increase in the new contract.

That said, $60 million is a lot of money! Little League Baseball turned a profit of $2.8 million in 2012, so we’ll see how funds are allocated.

For your own youth sports organization, you might wonder how these astronomical numbers relate.

The short answer – think local. While I wouldn’t expect any $60 million dollar deals in your future, think about what local businesses would (and should) be interested in reaching your audience – even if they’re outside of the sports realm.

Would a local real estate agent be interested in families looking to sell their house?

Would a sandwich shop be interested in foot traffic before and after games and practices?

The list goes on and on.

You may even be surprised that potential sponsors are browsing your site right now just looking for ways to get involved. Is your sponsorship information easy to find and easy to understand? If not, use that as your starting point!

Need help getting your organization’s website up to speed? Contact Demosphere for a free website evaluation!


Kris Baker

Kris Baker is the President of Demosphere and has been serving the Youth Sports Community since 2006.