Sponsorships can add credibility and financial backing to any website – but they aren’t always easy to come by. If you’re looking to increase the number of sponsors on your website tune into this Maximize Demosphere!
This webinar discussed many of the mechanics of website sponsorship – how to attract sponsors, what analytic information to share, and proper formatting tips!
Watch the full recording below or Download PDF Slides Here
This Maximize Demosphere session covered the following key topics:
- Encouraging Sponsorship – A somewhat obvious, but often overlooked, step in attracting sponsors is to display basic information on your website. Dedicate a page to your organization’s sponsorship efforts. Give potential sponsors a reason to donate, provide some background, list important links and forms, and share a designated contact. Highlight the benefits that organizations will receive in exchange for supporting your group. Make locating the information as simple as possible to speed up the process.
- Analytic Information to Provide – Watch the webinar for a Free Google Analytics template! We discuss multiple widgets in Google Analytics that provide helpful statistics when trying to encourage sponsorships. It’s important to use the appropriate terminology when publishing your data to potential sponsors. Figure out how many visits your website receives over a set timeframe, pinpoint your most popular pages, and learn how to show visitor growth all within one dashboard.
- Formatting Sponsor Images – Format your sponsorship images consistently for a uniform appearance. Sizing of the images is key. If the image is located in the footer, or in a straight across line with other sponsors, format the images to the same height. If the images are located in a sidebar, or listed vertically, set them to the same width. To make images even more clean, using PNG formats (rather than JPEGs) allows you to change the background to transparent.
- Real Life Examples – This Maximize Demosphere session shares with you what different organizations are doing to achieve success with their sponsors. Take a look at a real Sponsorship Packet and pick up pointers about formats and how to reach out to potential sponsors you’re interested in.
If you have any questions about specific items discussed during this session, please contact our Support Team at support @ demosphere.com.