What’s In A (Page) Name?
How do you name your pages?
Search engines like Google and Bing use a variety of factors to display the most relevant search results. Included in these factors is URL Name and Page Title.
The URL Name is the actual name of the page in the address bar of your browser.
The Page Title is the title of the page that appears both at the top of the page and in the specific tab of your web browser.
Recommendation & Best Practices
Taking advantage of these areas is very much in the best interest of your site. Moving forward, here are some items to consider:
- Be short & concise. Make sure your name & title aren’t too long or you run the risk of them being cut off.
- Utilize Keywords. In your quest to be as concise as possible, utilize keywords in both your URL name and page title. Utilize Google’s Keyword Tool to see what others are searching for … and mirror this with your selection.
- Unique. Create unique names and titles. Repeating these across multiple pages within your site is a red flag for search engines.
For those using Demosphere’s WebWriter® Content Management System, your page name is determined by the title of the first article on the particular page.
Based on the recommendations above, spending an additional 30 seconds per page can pay huge dividends for your site – get in the habit of naming appropriately today!
