How To Get More Reviews From Parents (And Why It Matters)
Reviews are powerful.
They can make or break your reputation, influence your ranking on search engines, and attract or repel new customers.
According to a study by BrightLocal, 76% of consumers read reviews when browsing local businesses. That means before they even contact you, they already have an impression of you based on what others have said.
But actually getting the reviews can be challenging. How do you encourage parents to share their feedback and experiences with others? How do you make it easy and convenient for them to do so?
Here are four proven review strategies:
1. Ask at the Right Time
Timing is everything when it comes to asking for reviews. The best time is right after a positive interaction, such as a successful registration, a payment confirmation, or a membership renewal. This is when your clients are most likely to be satisfied and willing to share their experiences.
You can ask for a review by sending an email, a text message, or a push notification through your sports team management app. Make sure to include a link to your preferred review platform, such as Google, Facebook, or Yelp. This will make it easy and convenient for your clients to leave a review.
2. Optimize for Search Engines
One of the benefits of getting more reviews is that it can help you generate more engagement and drive more traffic to your website. To optimize your reviews for search engines, you should:
- Claim and update your business profile on Google My Business, Bing Places, and other directories.
- Respond to your reviews and include relevant keywords in your replies. This can help build your visibility in local search results and make it easy for prospects to see that you offer what they’re searching for.
- Embed your reviews on your website and use schema markup to display them on search results.
Parents are also more likely to trust a team that has 20 reviews over 1 or 2. By making it easy to show off their feedback, you’re making it easier for new parents to find this information too.
3. Respond to Your Reviews
It’s important to always respond to your reviews, whether they are positive or negative. This shows your clients that you appreciate their feedback and care about their satisfaction. It also gives you a chance to address any issues, concerns, or questions that they may have.
4. Showcase Your Reviews
Don’t let your reviews go unnoticed. Showcase them on your website, social media, and other channels to highlight your achievements and testimonials.
By sharing your reviews, you can:
- Build trust and credibility with your potential customers
- Increase your social proof and word-of-mouth marketing
- Inspire and encourage your existing customers to leave more reviews
The Road to More Reviews
Reviews establish credibility, build trust, and help you gain exposure. Before potential new players, parents, and new members interact with you, they form an opinion based on what others are saying about you.
Getting more reviews from parents can help you grow your youth sports organization and achieve your goals. Need help facilitating a better experience for your members? Contact Demosphere today to get started.
