Controlling Visitor Paths – Editing Drop Downs
Optimizing the path of your website viewer is extremely important. What are the key areas of content you want to focus on? How do you see users interacting with your site?
Many organizations now use top level navigation with drop downs to allow users to dive into a specific content area very quickly. Through some analysis with an analytics tool like Google Analytics, an administrator can see how much traffic each link receives.
If you are currently using Demosphere’s WebWriter® Website System to manage your site, you have the ability to make adjustments to drop down paths on an as-needed basis. If a new content area is added or an under-utilized one needs to be removed, you can make that adjustment quickly and easily.
Please see the video below for step-by-step instructions!