brittany gropp at world football summit

Account Manager Brittany Gropp Attends The World Football Summit

Header image: (L-R) Vesela Stoilova, Legal Intern at Bellver Sports; Reyes Bellver, Sports Lawyer at Bellver Sports and President of Leadership Woman Football (LWF); Mônica Esperidião Hasenclever, Chief Marketing Officer at LWF and Academy Director and Co-Founder of Women Experience Sports; Brittany Gropp, Strategic Account Executive at Demosphere; Cristina Guerrero Díaz, Account Executive at Salesforce

Recently, our Strategic Account Manager, Brittany Gropp, attended the World Football Summit Europe held at Wanda Metropolitano stadium in Madrid!

The World Football Summit began in 2016, with the goal to gather stakeholders, thought leaders, and members of the football community to discuss ways to positively shape the future of the sport. Today, the summit meets in multiple hubs around the world, including Costa Rica, South Africa, and Malaysia.

Aside from being an avid football fan herself, Gropp attended the summit with business objectives in mind – on one end, she aimed to do a bit of market research for Demosphere on the other side of the pond, and on the other end, she was looking to learn from speakers and make connections for her growing girls’ empowerment organization FutboLISTAS, based in Seville, Spain.

brittany gropp at world football summit

Khalida Popal, former Captain of the Afghan Women’s National Team and Founder and Director at Girl Power Organisation

“The conference was amazing. I had the opportunity to meet several representatives from professional clubs, leagues, and federations, as well as a few of the big corporate players in Europe. There were many sessions about technology – mostly focused on stadium experience, fan engagement, social media, which I find fascinating as technology is an ever-changing sector. There were also interesting sessions on how data is transforming the football world.” Gropp commented.

She also highlighted the sessions discussing diversity in football, using sports for social change, and how supporting the women’s game is both the right thing to do and the smart business decision.

“As with most events I’ve gone to since joining the football sector, I was blown away by the genuine support and inspiration I received from the other women in attendance. We may be outnumbered at these events, but it’s refreshing and motivating that all of us are committed to working together and lifting each other up so that we’ll continue to see more female representation at sector events.”

brittany gropp at world football summit

(L-R) Cristina Guerrero Díaz, Account Executive at Salesforce; Mariana Gutiérrez Bernárdez, Head of LIGA MX Femenil

 

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