5 Tips for Managing Your Sports League on Social Media

Sometimes you have a dedicated person or even a team to run your social media accounts. And sometimes, you’re a quick-moving organization with a million things on your plate. Here are 5 tips for managing your sports league on social media, from a team that understands the struggle to manage it all.

1. Choose your goals to help decide what content to post

A great way to decide what kind of content to post is to set goals first. For example, your goals may include increasing registrations for your sports leagues, and instilling community trust in your programs. 

An example of content that could achieve the first goal are graphics alerting people about your upcoming deadlines. Free programs like Canva are a great place to start making attractive, branded graphics. Content that could achieve the second goal is sharing photos and videos of your league games, showcasing the fun your players have (especially those winning team shots!)

Don’t be afraid to share numbers of signees and success stories as well to show your programs are popular.

2. Share content from your community

Make sure you’re following parents, players, coaches, and officials in your organization so you can see when they post images and videos of games. Sharing this kind of content not only shows how much fun your programs are, but also shows off the community you’re building.

On the flipside, encourage your community to share special posts and announcements, and ask them to tag your pages when they post! Think of coaches, parents, and officials as influencers for your programs.

3. Post at least 3 times a week

Consistency is important with posting. Accounts that are dormant for too long can make your organization look dormant as well. Make sure to post at least 3 times a week to keep your pages fresh and show that your sports leagues are up and running.

4. Try to schedule your content in advance

There are several free tools available to schedule your social media posts in advance. Hootesuite and Tweetdeck (Twitter only) are two examples. Doing this will free up your time and allow you to plan ahead.

5. Don’t think you have to be on every platform

We are all familiar with the big three: Facebook, Instagram, and Twitter. But in recent years organizations have been branching out to create accounts on Tiktok, Snapchat, Linkedin, and Pinterest as well. That sounds like a lot. Good news, you don’t need to be on every platform to have successful social media.

Research these platforms’ user demographics and decide whether posting your content there will help you achieve your goals and reach your audience. 


We love making things easier for sports organizations, especially when it comes to streamlining your registration, scheduling, payment, and communications. Find out what a true all-in-one sports management software can do for your organization. Let’s talk!

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