Social media is a two-way street. Many youth sports organizations have embraced Facebook, Twitter, and other channels to keep members informed, but that's only part of the story.
In addition to posting information, organizations must also pay attention to what's being said to them and about them - and respond appropriately.
Both Facebook and Twitter make it very easy for users to comment either in public or private. As part of your 'social media routine', plan time to review these posts and determine if they warrant a response.
Organizations that aren't active in this fashion risk doing more harm than not being on social media at all.
How To Listen?
Administrators may customize both Facebook Notifications and Twitter Notifications to provide alerts when using the services or even separately via email or text message. There are also third party tools - some come at a cost - like HootSuite, Viral Heat and Sprout Social that can assist with aggregating your social channels.
For extra credit, set Google Alerts for specific key words to track what's being said on the web in general about your organization - this awareness will serve the organization well down the line.
How often do you respond to comments online?