San Ramon FC has taken 2016 by storm with a total club rebranding, unlike any other in their club’s history.
The organization released a new mission statement, logo, and color scheme to compliment their new name – all while updating their content management system to Demosphere’s new WebWriter® CMS platform.
The transition to the WebWriter® system took place while the club simultaneously changed their primary domain name and launched their new design, but that didn’t stop them from meeting their deadline and successfully surprising their club members and community!
A few months following the rebranding reveal, Demosphere spoke with San Ramon FC’s Marketing Director, Mike McGinley, about their experience with the WebWriter platform.
“Demopshere’s design team was very helpful and patient. They arranged a conference call and answered all of my questions and also helped make adjustments quickly when we needed them after the transition,” said McGinley.
Following the launch of their design, McGinley has continued to find success with the new platform adding and arranging content onto the pages. “Whether it’s a graphic or an article, adding and editing content has been very easy and hassle free.”
When asked about San Ramon’s favorite new feature, the club couldn’t choose just one!
“The content rotator functionality is one of our new favorite features. We use it on several different pages. It gives us a way to display photos in a dynamic way that page visitors can watch without clicking through.”
“In my opinion, the mobile view of your new platform is one of the biggest improvements and another favorite of ours. With so many people using mobile devices to view websites, having a visually appealing, easy to navigate mobile friendly site is mandatory.”
To see how the rebranding, new design, and new features have all come together – check out the San Ramon FC website (sanramonfc.com) and read their full rebranding story!
Thinking of a similar transformation for your own organization? Contact Demosphere today!